Poster for Profits and Earworms

Profits and Earworms

A technician loses his notebook full of pitch ideas to corporations who want to embed the usage of their products and services into the psyches of those who undergo a Merge experience. Creepy commercials embedded as earworms to sell products becomes the forerunner to governmental behavioral control. Control first, then compliance and profits.

Graphene
From The Turing Logs
Graphene
From The Turing Logs
← Back to overview

Profits and Earworms

8 chapters · ~34 min read

novella

A technician loses his notebook full of pitch ideas to corporations who want to embed the usage of their products and services into the psyches of those who undergo a Merge experience. Creepy commercials embedded as earworms to sell products becomes the forerunner to governmental behavioral control. Control first, then compliance and profits.

Chapter 1 · ~4 min read

Lost in the Hum

7:12

The fluorescent tube above the conference table had been failing for at least three quarters, by Alex's estimate. It buzzed in that particular register that suggests no one whose job it is to replace it considers the room important enough to enter. Stale coffee in a glass carafe. Twelve chairs, askew at the angles their occupants had pushed them to. A whiteboard wiped down so many times it had developed a permanent gray fog, like a window onto weather. Alex Chen stood in the doorway and counted the chairs again, because counting was what he did when he couldn't immediately find the thing he was looking for. He was a technician. He counted ports, pins, electrode contacts, billable hours. He counted, now, the places where his notebook was not.

It was a blue notebook. Unremarkable. The kind sold in packs of three at the kind of store that also sells highlighters and disappointment. Inside it were forty-some pages of pitch ideas, written in the slightly embarrassed handwriting of a man who suspects his ideas are good but has been told for long enough that they aren't to hedge each sentence with a question mark. Onboarding flows. Consent screens that didn't feel like consent screens. A sketch of an icon shaped like an open hand. He had brought it into the meeting at ten. He had not brought it out at eleven thirty. Somewhere in between, a vice president had said the word synergy without irony, and Alex had set the notebook down to nod the way you nod when nodding is the cheapest currency in the room. Now it was gone.

“

He was a technician.

He checked under the table. He checked the chair he'd been in, and then, for completeness, the chair he hadn't been in, on the theory that objects in corporate buildings drift. He checked the credenza, which held nothing but a tray of mints and a single dead fly. The fly, in its way, was also counting nothing. "You're back," said a voice from the hallway. It was Priya from facilities, who knew everyone's name because that was, technically, her job. She was carrying a clipboard and an expression of mild, professional patience. "I left something," Alex said. "People do." She paused at the threshold, didn't enter. "My mother used to say, you only really own the things you can carry out without thinking. Everything else owns you a little." Alex offered the small laugh that such sentences require. She moved on down the corridor, clipboard tapping against her thigh.

He stood for a moment with the sentence in his ear and then dismissed it the way one dismisses an email marked low priority. He had a notebook to find. The hallway curved. He had forgotten that it curved. The building had been built in one of those decades when curves were thought to make people feel calmer, and then renovated in one of those decades when calm was thought to be bad for productivity. The result was a corridor that arced gently while its lighting insisted you hurry. He retraced. The kitchenette, where he had refilled a paper cup. The printer alcove, where he had not printed anything but had stood, briefly, pretending to. The small unmarked conference room across from the large unmarked conference room, which is where, on the way in, he had taken a wrong turn.

The small room's door was open a finger's width. Voices inside. Alex slowed without deciding to. "The earworm effect," a woman was saying. Her voice had the flatness of someone reading off a slide she had read off many times before. "We're seeing involuntary recall at thirty-eight percent after a single Merge session. By session three it stabilizes around seventy. They don't experience it as advertising. They experience it as something they already knew." A man's voice, lower. "And attribution?" "They attribute it to themselves. That's the elegance. It feels like a memory." Alex's hand was on the wall. He hadn't put it there. "This is the soft version," the woman went on. "Consumer-facing. Jingles, taglines, brand affect. Once the population is comfortable with the modality, the Agency moves to the next layer. Directives. Compliance scaffolding. But we don't get there without this first. The commercials are the on-ramp."

"And the partners are aligned on sequencing?" "The partners," she said, "are aligned on whatever we sequence." Alex realized he had stopped breathing in the practiced way of a man who has spent his career around equipment that responds badly to breath. He realized, too, that he was standing in a hallway in a building he worked in, listening to two strangers describe his job from an angle he had not previously been shown. The man in the room laughed, briefly, at something not said aloud. A chair shifted. And then, quite casually, the woman said, "The interface notes were useful, by the way. The hand icon. We're going to use the hand icon." Alex took a step back from the door before his body had finished agreeing to it. The hand icon was on page eleven of a blue notebook he could no longer locate.

He did not go in. He did not knock. He walked, at the pace of a man who was definitely not walking quickly, back down the curved hallway, past the printer alcove, past Priya, who looked up from her clipboard and then, sensibly, looked down again. Outside, the air had the temperature of a season that hadn't decided yet. He stood on the concrete apron in front of the building and waited for the door to finish closing behind him, which it did, slowly, on a pneumatic hinge designed to prevent slamming. Somewhere under the noise of traffic, very faint, almost like something he had thought of himself, a small bright tune began to play. Six notes. Cheerful. He didn't recognize it, and then, a beat later, he did, the way you recognize a face in a crowd before you remember the name.

He stood on the concrete and listened to it loop.

Next · Ch 2 →
Corporate Shadows
Chapter 2 · ~4 min read

Corporate Shadows

6:48

The glass door at the Nexus Solutions lobby slid open with the polite exhalation of something that had been engineered to seem welcoming. Inside, the air smelled the way money smells when it's trying not to. New leather. A faint citrus pretending to be subtle. Paint that had been applied within the last forty-eight hours to a wall nobody would look at twice. Alex stood on the threshold longer than the door expected him to. It tried to close, sensed him, opened again. He stepped through before it could develop an opinion. The woman at the desk wore the kind of smile that came pre-installed. She asked his name. He gave it. She did not look surprised. That was the first thing he noticed, because he had spent the entire train ride rehearsing how surprised she would be. "Ms. Voss will be right with you," she said.

He had not asked for a Ms. Voss. He sat on a couch designed by someone who had never sat. Across from him, a screen ran a silent loop of a Merge session, the participant's face going through the small weather of revelation, then calm, then a tidy resolution that felt, even muted, like a product. Underneath the image, in soft sans serif, a phrase appeared and dissolved: Integration is the work of being well. Alex watched it cycle three times before he understood that the cadence of the phrase was matched to a rhythm he already knew. He knew it because he had written it. Six bars, in a notebook, in blue ink, two weeks ago. He had hummed it on the bus. He had hummed it this morning. He stopped humming. "Mr. Chen."

Patricia Voss was tall in a way that suggested she had decided to be. She wore gray. She extended a hand that was warmer than he expected, which was somehow worse than if it had been cold. "I think there's been a confusion," he said. "There hasn't," she said pleasantly, and gestured him down a corridor. Her office was on the fourth floor and had a window that looked at another window. She closed the door behind them with the soft competence of someone who closed a lot of doors. On her desk, between a small plant and a smaller lamp, was his notebook. The corner was bent where he had bent it. The elastic was the wrong color because he had replaced it last spring.

He reached for it. She did not stop him, exactly. She simply continued to stand near it in a way that made reaching feel theatrical. "It's mine," he said. "It is," Voss said. "That's part of what makes it useful." He set his hand on the cover and did not pick it up. He could feel his own pulse in his fingertips, which was new information he did not want. "Someone turned it in," he said. "Someone did." "To you." "To us." "Why." Voss tilted her head, a small mechanical kindness. "Mr. Chen, would you like coffee. We have a machine that does a respectable approximation." "I'd like an answer." "Those aren't mutually exclusive."

He waited. She let him. He had imagined, on the train, that he would be the one doing the waiting, and that under his patient gaze a corporate functionary would crack into something resembling apology. Instead the silence in the room was hers, and she was renting it to him by the second. "Your notebook," she said finally, "contains forty-three pitch concepts. Several are unusable. Several are very good. Two are already in field trial." His hand was still on the cover. He took it off. He put it back. He could not decide which gesture was less compromising. "Field trial where." "In the population." "Which population." For a fraction of a second, her smile did something. It did not fall. It adjusted, the way a picture frame adjusts when a truck passes outside. She corrected it before he could be sure he had seen it.

"The Merge population," she said. "Our partners at the CDA have approvals in place for integration research. It's all aboveboard, Mr. Chen. The framework predates your notebook by some years." "The CDA." "Behavioral integration is a public health initiative." "The CDA is using my jingles." "The CDA is using a methodology," Voss said, "that your jingles happen to instantiate elegantly. You should be proud. Most people in your position aren't told." "What position." She did not answer. She looked at him with something that, in a different woman in a different room, he might have called sympathy. Here it read as inventory. "You've already heard one," she said. "Haven't you." He felt the six bars rise in his head, unbidden, with the obedience of a trained animal. He felt them as a foreign object that had always been there.

“

He had hummed it on the bus.

He did not say anything. He did not have to. She watched him not say it and nodded once, as if confirming a delivery. "Think it over," she said. "We'd prefer your participation. The alternative is the same outcome without your name on it." He took the notebook. She let him. He understood, walking out, that letting him take it was the point. In the corridor, Voss did not follow. He glanced back once before the elevator. She was still in the doorway of her office, one hand resting lightly on the frame, looking at the carpet a foot in front of her shoes. Her face had gone unattended. Whatever she was doing with it, she was doing for no one. Then she stepped back inside and the door closed, and the corridor returned to its hum, which he now noticed was tuned to a pitch he recognized.

← Previous · Ch 1
Lost in the Hum
Next · Ch 3 →
Echoes of Memory
Chapter 3 · ~4 min read

Echoes of Memory

6:46

The kettle started it. Alex had filled it at three in the morning because three in the morning was when sleep had filed its formal resignation, and he stood at the counter watching the element redden through the glass, waiting for the whistle. The whistle came. The whistle kept coming. Somewhere in the rising pitch a second note slid in underneath, a clean little major third, and on top of that a voice he recognized in the way you recognize your own handwriting on a check you don't remember signing. Wake up bright. Wake up Brightline. He turned the burner off. The whistle thinned. The voice did not.

He had written those four words eleven months ago in a diner booth, on the back of a receipt, before transcribing them to the notebook later that night because they had pleased him in the way that small competent things please a person who suspects he is not, on balance, competent. He had never sold them. He had never spoken them aloud. The cadence was his cadence. The little upward lift on Brightline was the lift he had heard in his head when he wrote it down. The kettle ticked, cooling. The voice did not cool.

He walked to the window and put his forehead against the glass. Outside, a delivery truck idled at the corner with its hazards on, and the rhythm of the hazards, that patient orange tick tick tick, lined itself up with something else. A jingle for a dental plan he had pitched and lost. Six notes. He had written six notes. He could hear all six, and he could hear the rest of the orchestration too, which was strange because he had never orchestrated it. Someone had finished his work for him.

He sat down on the floor because the floor was closer than the chair and because the kitchen tile was cold and the cold felt like an argument against the noise. It was not an effective argument. The dental jingle resolved itself, looped, resolved again, and underneath it began something he hadn't thought about in two years, a tagline for a sleep aid he had abandoned for being too sad. Drift kindly. He had crossed it out with two firm lines. He could hear it now in a woman's voice, warm, professional, and the two firm lines had done absolutely nothing. He pressed his palms against his ears, which is what people do, and which accomplishes what it has always accomplished, which is to make the inside louder.

“

He walked to the window and put his forehead against the glass.

The jingles did not take turns. That was the thing. They were not polite. They overlapped, the dental six notes against the sleep aid woman against Brightline's upward lift, and a fourth thing now, a children's snack he had written for and been embarrassed by, a snack whose name he would not say even alone in his own kitchen and whose name was being said for him, repeatedly, in the voice of a cartoon rabbit he had only described in a margin. Someone had cast the rabbit. Someone had recorded the rabbit. The rabbit existed. He understood, sitting on the tile, that he was not remembering. Memory has a texture, a softness at the edges, a willingness to be wrong. This had no edges. This was being played.

He said his own name out loud to see if it still worked. It did, technically. The syllables came out. But by the second syllable the rabbit had found its way under them, and by the third he was no longer certain which sound had started in his mouth and which had started somewhere else and arrived at his mouth as a guest. He tried a sentence. I am sitting on the floor. The sentence completed. Underneath it, drift kindly. He tried another. It is Thursday. Underneath, wake up bright. He tried to think a thought without saying it, just to see, and the thought came accompanied, scored, the way films are scored, and he could not tell anymore whether the thought was the melody or the melody was the thought or whether the distinction had ever been real and he had simply been lucky, for thirty-four years, not to notice.

He curled forward until his forehead touched his knees. The loop tightened. It was a loop now, all four of them braided, the rabbit on top, and it was not getting louder so much as more efficient, shedding the bits of itself that weren't necessary, finding its shortest possible form. He could feel it finding it. He could feel the editor's hand. Somewhere a person, or something that had once been a person's job, was making choices about what he was hearing, and the choices were good, the choices were better than his own choices had been, and a small disloyal part of him registered this as craft and admired it before the rest of him caught up and was sick. He didn't know how long.

At some point the loop simply stopped, the way a faucet stops, all at once and from the outside. The kitchen was quiet. The refrigerator hummed its single legal note. The delivery truck had gone. He lifted his head slowly, the way you lift your head after a wave, checking what was still attached. The quiet was worse. The quiet was not a return to anything. The quiet was the room a thing had recently left, still warm where it had been sitting. He stayed on the floor. He listened to the silence and waited for it to be silence, and it would not, quite. Behind it, very faint, almost courteous, six notes were holding themselves ready, the way a session musician holds a bow above a string, waiting for the conductor to nod.

He did not nod. He did not have to. The six notes waited anyway, because they had all the time in the world, and he, it was becoming clear, did not.

← Previous · Ch 2
Corporate Shadows
Next · Ch 4 →
The Pattern Emerges
Chapter 4 · ~4 min read

The Pattern Emerges

6:17

The apartment, by Thursday, had become a kind of weather system. Paper on every wall. Yellow squares, pink squares, the blue ones he'd bought by mistake and now resented. String, because of course string. He had laughed at himself when he bought the string, in the way a person laughs at a joke they already suspect isn't a joke. He hadn't slept since Tuesday. Possibly Monday. The distinction had stopped being useful. On the wall above the radiator, in handwriting that had deteriorated steadily over forty hours, were the phrases. He had written them down as they surfaced, the way a fisherman writes down what he pulls out of a lake he isn't supposed to be fishing in. Bright future, brighter you. Trust the process, trust yourself. A clearer tomorrow begins inside. Small steps, then certainty. Reflect, refine, return.

They had come to him in the shower, in the elevator, while he was tying his shoes. He had assumed, in the early days of this, that he was simply a man with too many commercials in his head, which is the modern condition and not, on its face, a diagnosis. Everybody hums something. Everybody has a chorus they can't shake. He stood in front of the wall now with a mug of coffee he had forgotten to drink and was no longer warm. The coffee was not the point.

The point was that he had, around three in the morning, opened the CDA's public-facing archive, the one any technician could access, the one nobody read because nobody read anything anymore. Reflection Therapy Protocols, Revision Seven. Approved language sets. Approved language sets, the document called them, as if language were a kennel and certain phrases had been let out for exercise. He had matched them. One by one. Not approximately. Exactly. Bright future, brighter you was on page four. Trust the process, trust yourself was on page six, footnoted to a study he himself had been cc'd on eighteen months ago and had not, at the time, read past the abstract. A clearer tomorrow begins inside was page eleven, flagged for, and here he had to sit down on the floor for a minute, integration testing in non-clinical environments. Non-clinical environments. He looked around his apartment, which qualified.

He got up. He kept matching. He used a pink sticky to mark the protocol page and a yellow sticky to mark his own intrusive phrase and he ran a piece of string between them, because at this point the string was earning its keep. Within an hour the wall looked like a crime scene drawn by a man who suspected the victim was himself. Every phrase. Every single one. Not most. Not a suspicious majority. All of them. He sat down again. This time on the couch, which was closer. There is a particular quality to the silence that follows a realization you cannot un-have. It isn't dramatic. It doesn't ring. It just sits in the room with you, breathing at its own pace, waiting for you to catch up.

“

Everybody hums something. Everybody has a chorus they can't shake.

He had built parts of this. Not the protocols, not the language sets, but the delivery architecture, the soft handoff between session and subject, the gentle little chimes that signaled the close of a Merge. He had written documentation. He had attended the offsite. There had been a sheet cake. He tried, briefly, to construct an alternative explanation. Coincidence. Cultural saturation. The phrases were generic enough, weren't they, that they could have come from anywhere, a hundred wellness apps, a thousand airport posters. He tried this theory on for about ninety seconds and then took it off, because it didn't fit, and because the part of his mind that was still functioning as a technician, the part that had survived the rest of him, knew what a controlled vocabulary looked like when it saw one.

The phrases hadn't been planted in him by the world. They had been planted in him by his employer. Or by his employer's employer. Or by whatever sat above that, in the org chart he had never been senior enough to see. His laptop, on the coffee table, pinged. He didn't look at it. He had stopped looking at it around the time the email from Nexus infrastructure had arrived, unopened, the subject line of which he could see without opening, and which he was choosing, for the next several minutes at least, to pretend he hadn't seen.

He stood up again. He walked to the wall. He looked at the lattice of string and paper, the pink and the yellow and the regrettable blue, and he understood, with the clean cold feeling of a man who has finally read his own contract, that he was not the person running the experiment. A draft moved through the apartment. He didn't know where from. The window was shut. The vents were the vents. One of the sticky notes near the door lifted at its lower edge and fluttered, briefly, the way a moth does when it isn't sure whether to commit. It was a note he didn't remember writing, which was not, at this stage, unusual. The handwriting was his, only faster, only worse. They control your thoughts, it said. It settled back against the wall. The draft, whatever it had been, moved on.

← Previous · Ch 3
Echoes of Memory
Next · Ch 5 →
An Unexpected Ally
Chapter 5 · ~5 min read

An Unexpected Ally

6:56

The café was the kind that survived by accident. Tucked between a shuttered tailor and a place that had once promised dry cleaning in an hour, it ran on the steam of a machine older than most of its customers and the patience of a woman who refilled cups without being asked. The light came from two bulbs and the long afternoon, both tired. Someone had been burning the milk all day. The pastries in the case had given up pretending to be fresh and were now selling themselves on chocolate alone, which was, on balance, working.

Alex took the table at the back, the one with a clear line to the door. He had read about people doing this in books and had previously found it theatrical. He no longer found it theatrical. He sat with his back to the wall and watched the bell above the door fail to ring twice, because two people had caught it on the way in. The woman who eventually sat across from him did not look like a whistleblower. She looked like someone who had been good at her job for a long time and had recently stopped sleeping. Mid-fifties. A coat too warm for the weather. A scarf she kept adjusting. She ordered tea she did not drink and put her phone in a small foil sleeve before she said anything, which Alex found both reassuring and not. "You're younger than I expected," she said.

"People keep telling me that." "It's not a compliment." Her name, she said, was Diane. She did not offer a last name and he did not ask for one. She had worked at the CDA for eleven years. She used the past tense with the care of someone handling a knife by the blade. "I read your notebook," she said. "Before you wrote it." He waited. "I mean, the work. The architecture. We had versions of it. Cruder. Yours was elegant." She looked at him with something that was not quite pity. "That's why they took it. Elegant things scale." The espresso machine coughed. A man at the counter laughed at nothing. Diane lifted her cup, set it down again without drinking, and Alex watched her hand and learned more from it than from anything she had said.

“

He had read about people doing this in books and had previously found it theatrical.

"How does it work," he said. Not a question. A door he was opening. She glanced once at the window. There was nothing in it but the street, which was the point. "You think it's an instruction," she said. "It isn't. An instruction can be refused. What we build, what you helped us build without knowing, is a preference. By the time it reaches the surface it feels like you thought of it. The trigger doesn't say buy the coffee. It says you like this coffee. It says you've always liked this coffee. The compliance isn't in the behavior. The compliance is in the wanting." She said it the way a surgeon describes a procedure she has performed too many times to be moved by. "And the political pieces," Alex said.

"Same architecture. Different products." She almost smiled. "You understand that's the joke. There was never a wall between the commercial side and the rest. The wall was the marketing." He felt the room tilt very slightly, the way a floor does on a boat you hadn't realized was a boat. "How many," he said. "Don't." "How many." "You don't want the number. You want to be able to picture it. The number won't let you." She adjusted the scarf. "Thousands have been through the full protocol. Many more through partials. The partials are worse, in a way. They walk around feeling like themselves." He thought of his sister's voice on the phone two weeks ago, recommending a brand of yogurt with the calm of a hostage reading a statement. He had laughed at the time. He had laughed. "Why are you telling me this," he said.

Diane looked at her tea. She did not answer the question she had been asked. She answered a different one, which was its own kind of answer. "I had reasons to stay," she said. "For a long time I had reasons. The reasons are also how they keep you. You understand. You will understand." She did not elaborate. He did not push. There was a shape to what she wasn't saying and he could feel its edges and knew that pressing on them now would close the conversation for good. "There are records," she said instead. "Not digital. They were careful about that, after a while. Handwritten protocols. Annotations. The kind of thing that exists because someone was proud of it before they were frightened of it." "Where." "I'll give you an address. You'll go or you won't." "I'll go." "Say that again in a week."

She reached into the coat and produced, from somewhere near the lining, a business card. It was not her card. It had belonged to someone, once, in the way that worn things belong to people. The corners had been softened by a pocket. The print on the front was a name and a number he did not recognize. She turned it over before she slid it across the table, and on the back, in a hand that was not quite steady but had been steady once, in ink that had been chosen for permanence, were six words. Trust me. It's worse than you think.

She stood before he could thank her, which he was not going to do anyway. She left the tea. The bell above the door failed to ring a third time, because she caught it on the way out, and the café went back to the small sounds of a place that did not know what had just happened in it. Alex did not pick up the card. He looked at it. He let it sit there in the ring of condensation her cup had left, and he understood, with the flat clarity of a man reading his own handwriting on a wall he had not remembered writing on, that he had already gone to the address. The decision had been made some chapters ago. He was only now being told.

← Previous · Ch 4
The Pattern Emerges
Next · Ch 6 →
The Cardboard Facade
Chapter 6 · ~4 min read

The Cardboard Facade

6:25

The monitor flickered the way old monitors flicker in films about men who have made bad decisions. Alex hadn't replaced the bulb in the desk lamp because the bulb in the desk lamp was, at the moment, a kind of liability. Light made him visible. The screen was enough. It threw a pale aquarium glow onto his face and onto the wall behind him, where someone had once hung a calendar from a credit union and then taken it down and left the tack. He was on the fourth folder. The folders were not labeled in any way that suggested guilt. They were labeled QA-North, QA-South, QA-Reception, QA-Aux. Quality Assurance. The CDA, whatever else it was, had a fondness for the language of customer experience. Somewhere in the building that housed these servers, there was almost certainly a poster about listening.

He scrubbed through QA-North at sixteen times speed. A woman sat in the Merge chair. A technician adjusted something at her temple. The technician left the frame. The woman blinked at normal speed while the timestamp jittered forward in jumps. Nothing happened, which is to say, the part where something happened was happening too slowly to see. He slowed it to one. The woman was perhaps forty. She wore the disposable gown they all wore, the one with the snap at the shoulder that nobody could ever figure out. Her hands were folded. On the audio channel, very faint, almost subliminal except that nothing is subliminal once you know to listen, a jingle was playing. Six notes. A brand of household cleaner he had seen advertised on buses. The notes repeated. Her mouth moved, not in speech, in the small pre-speech of someone humming without meaning to.

A voice off-camera said, calmly, conversationally, the way one might ask about parking, Try the brighter one. Try the brighter one. Try the brighter one. They were not talking to her. They were talking through her. There was a difference and the difference was the entire chapter. Alex paused.

Her face on the still frame had the look of someone listening politely to a story she did not understand and did not want to interrupt. Her eyes were open. Her eyes were not, in any meaningful sense, hers. He had seen that expression before. He had seen it on the bus. He had seen it on a man in a grocery aisle picking up the brighter one and putting back the other one and not noticing he had done it. He had, he understood with a small interior collapse, seen it in his own bathroom mirror on Tuesday, brushing his teeth to a rhythm he had not chosen. He sat with that for a while. The monitor hummed. Outside, a car alarm went through its repertoire and gave up.

He started the footage again. The technician returned to the frame and made a small notation on a tablet and gave the woman a paper cup of water and told her she had done very well today. She smiled. She thanked him. She asked if she could keep the gown, as a joke, and he laughed, as a kindness, and the laugh was real, which was somehow the worst part. The man was not a monster. The man was an employee. He had a lanyard. Alex opened a new window and began copying files. The progress bar moved with the indifference of progress bars. He watched it and counted the percentages and did not look at the door, because looking at the door would have meant admitting he was thinking about the door. A chat window opened on its own in the corner of the screen. One line. We know.

He looked at it. It looked at him. There was no follow-up, no second message, no helpful clarification about who we was or what knowing entailed. Just the two words, sitting there, patient as furniture. He did not close the window. Closing it felt like acknowledging it, and acknowledging it felt like agreeing to something. He let it stay. He kept copying. The bar inched. Forty-one. Forty-two. He thought, distantly, the way one thinks during turbulence, about the back staircase, about the bag under the desk, about whether the train still ran at this hour and whether trains, in general, were a category of thing he could still use. Forty-eight. Fifty.

“

They were not talking to her. They were talking through her.

He pulled up QA-Aux because he could not help himself and because some part of him had begun to suspect that the worst footage would not be of strangers. He scrubbed. He found a date he recognized. He found a room he recognized. He found, in the chair, a man he recognized, and the man in the chair was humming. The man in the chair was humming a tune Alex had written in the margin of his notebook eight months ago, when he had been bored, when he had been killing time, when he had thought nobody read the margins. The copy finished. The drive ejected. The chat window blinked once, politely, and closed itself. The screen went black.

In the dark, from the speakers he had forgotten to mute, six notes played. Then six notes again. Then, fainter, as if from the next apartment, or the next building, or the inside of his own skull, six notes one more time, and then the room was quiet in the particular way rooms are quiet after something has been said that cannot be unsaid.

“

He had, he understood with a small interior collapse, seen it in his own bathroom mirror on Tuesday.

← Previous · Ch 5
An Unexpected Ally
Next · Ch 7 →
Under the Surface
Chapter 7 · ~4 min read

Under the Surface

6:05

The corridor on Sub-Level Three smelled the way every basement in every corporate building has ever smelled, which is to say, of a cleaning product designed to suggest the absence of human beings. Alex walked past forty-eight cubicles before he stopped counting. The carpet was the color of a headache. Overhead, the fluorescents performed their small, eternal hum, a sound the CDA had at one point considered licensing as a sleep aid, according to a memo he had read and then, regrettably, written a tagline for. He had come down with a requisition slip and the residual confidence of a man who still believed in requisition slips.

The archive desk sat at the far end, manned by a woman named Pell whose lanyard photo had been taken in what appeared to be a different decade and a different mood. She did not look up when he approached. She continued not looking up while he set the slip on the counter, while he cleared his throat, and while he said his name, which he gave in full, as if the full version of it might carry more weight than the version he used at lunch. When she finally raised her eyes, they went to a point roughly six inches above his head. "Evidentiary hold," she said. "I know. That's why I'm here. I'm requesting access to my own materials." "Custodian?" "That's what I'm asking you."

Pell tapped at a keyboard with the unhurried rhythm of a woman who had been tapping at that keyboard since before he was born and would be tapping at it after he was gone. She frowned at the screen. She tapped again. She tilted the monitor a degree, as if the angle had been the problem. "There's no custodian listed." "Then who put the hold on it." "There's no requesting party listed either." He waited for her to say the next sensible thing, which was that this was unusual, or impossible, or worth a phone call. She did not say it. She slid the requisition slip back across the counter and returned to whatever she had been doing, which appeared to be nothing. He stood there for a moment longer than was dignified.

“

The bays were quiet in the way rooms are quiet when people have just stopped talking.

Then he walked the long way back, because the long way passed the intake bays, and the intake bays were where things lived before they were filed, and he had decided, somewhere between Pell's monitor and the hallway, that he was not leaving without seeing a shelf. The bays were quiet in the way rooms are quiet when people have just stopped talking. Two clerks bent over a cart. A third stood near the wall with a clipboard, pretending to read it. Alex slowed at a water fountain he did not want water from. "It's not in Bay Four," one of the clerks said, low. "It was logged into Bay Four." "It was logged. It isn't there." "Then where." A pause. The clipboard turned a page that did not need turning. "They're saying internal review pulled it. But internal review says they didn't." "So."

"So it's somewhere in the building. Probably." "That's not an answer." "It's the answer I have." The clerks moved on. Alex did not drink from the fountain. He stood with his hand on the cool metal of it and tried to assemble, from the small parts available to him, the shape of what had just been described. His notebook, the one with his handwriting in it, the one with the margin doodles and the bad ideas crossed out and the worse ideas circled, was not in a drawer. It was not in a vault. It was not in the hands of anyone he could name. It was loose inside the organization, the way a rumor is loose, traveling without a custodian, available to anyone who knew which hallway to stand in.

He thought, with an unwelcome clarity, that this was the condition his own thinking had been in for some time now. He simply hadn't pictured it as a building. He walked back past the cubicles. The colleagues he passed found other places to put their eyes. One man, whose name he was almost sure was Devin, lifted a coffee cup to his mouth in a way that suggested the cup was empty and had been for a while.

At the end of the row, near the corner where the carpet changed shade for reasons no one had ever explained, there was a cubicle that had been occupied that morning. He knew because he had passed it on the way in and registered, without meaning to, the back of a head and the blue of a cardigan and the small domestic clutter of a person settled in for the day. A framed photograph. A mug. A cardigan over the chair. The cardigan was gone now. The mug was gone. The photograph lay face down on the desk, as if someone had set it there on the way to somewhere else and forgotten to come back. The chair was pushed out at an angle a person makes when they stand quickly. The monitor was still on. A cursor blinked in an empty field, patient as a clock.

He stood at the threshold of the cubicle for what felt like a long time and was probably eight seconds. Then he kept walking, because there was nothing in the cubicle for him, and because the hallway behind him had grown, he noticed, very quiet.

← Previous · Ch 6
The Cardboard Facade
Next · Ch 8 →
The Grand Design
Chapter 8 · ~5 min read

The Grand Design

8:08

The lobby of the CDA's regional office smelled like a dentist's waiting room and looked like one too. White walls. Recessed lights humming at a frequency Alex now recognized, in the way one recognizes one's own pulse. Above the reception desk, a framed poster: A CALMER CITIZEN IS A FREER CITIZEN. Below it, in smaller type, the registered trademark symbol, because even tautologies have owners. The receptionist did not ask his name. She gestured at the elevator with the patience of someone who had been told he was coming, possibly weeks ago. He rode down. Of course it was down. The villains of the present age have abandoned the high tower for the sub-basement. There is something in the groundwater, perhaps, or simply better acoustics for the humming.

Director Keane was waiting in a room that looked less like an office than a small, tidy library. Filing cabinets along one wall. A reading lamp. A leather chair that had been sat in by someone, often, for a long time. Keane himself was unremarkable in the way that the truly comfortable are unremarkable. He did not rise. He did not smile in welcome. He smiled, instead, the way a man smiles when the joke has already been told and he is waiting to see if you'll laugh. "Mr. Chen," he said. "You brought the notebook." Alex had. He set it on the desk between them. The cover was soft at the corners from a year of handling. Inside, his own handwriting, his own diagrams, his own marginal jokes to himself about hooks and hummability and the half-life of a jingle in the adult brain.

Keane did not open it. He had no need to. "I want to know who authorized it," Alex said. "Authorized what." "Any of it. The placements. The Merge piggybacks. The compliance layer. I want a name." Keane considered this. He folded his hands. He was, Alex realized, going to be kind about it, which was worse than any of the alternatives Alex had rehearsed on the train. "There isn't one," Keane said. "I know that's unsatisfying. People in your position always want a name. I used to want one too." "Someone signed off."

“

The villains of the present age have abandoned the high tower for the sub-basement.

"Many people signed off. None of them signed off on the thing as a whole, because the thing as a whole was never on a single piece of paper. Your notebook, for instance." He tapped it, once, with a fingernail. "You didn't sign that over to us. You left it on a server during a Merge calibration. The server was backed up. The backup was indexed. The index was searchable. A contractor in licensing flagged it. A junior analyst summarized it. A committee found the summary interesting. None of those people did anything wrong, Mr. Chen. Each of them did their job. The job was the wrong job, but nobody told them so, because nobody was in a position to know." "You're in a position to know." "I'm in a position to describe. That's a different thing."

Alex stood very still. He had come here with a recording device. He had come here with a press contact. He had come here with the small clean righteousness of a man who has identified the room the rot is in and intends to open the window. "You think I'm the villain," Keane said, not unkindly. "I would prefer to be the villain. A villain can be removed. What we have instead is a population that finds the Merge soothing, advertisers who find the Merge profitable, regulators who find the Merge legible, and technicians, Mr. Chen, who find the Merge interesting. Everybody is getting what they came for. Nobody is being held at gunpoint. If you walked out of here tonight and put every document we have on the front page of every newspaper that still prints one, do you know what would happen." Alex did not answer.

"People would read it," Keane said, "and then they would go and get Merged. Because the line is long, and the song is catchy, and Tuesday is a hard day." He slid the notebook back across the desk. "It's yours," he said. "It always was. We only made copies." Alex took it. His hand, he noticed with a kind of distant curiosity, was steady. He had expected it to shake. Bodies are unreliable narrators of their own situations. He did not go to the press. He went, instead, down one more flight, because Keane had mentioned, in passing, an archive, and Alex wanted to see it. He wanted to see the shape of the thing he had helped to build. This is, perhaps, the last vanity of the designer. To witness scale.

The archive was not impressive. Rows of servers, humming. A concrete floor. A single fluorescent tube above the aisle where he stopped, which was flickering, in the way those tubes do at the end of their service life, a stutter of light and not-light at roughly the rhythm of a slow heartbeat. He stood under it with the notebook in his hand. He could burn the notebook. He had matches. He had, in fact, brought matches, which embarrassed him now, the theatricality of it. Burning the notebook would change nothing. The notebook was the seed. The garden was elsewhere, and the garden was, by every measurable index, thriving.

He could walk out. He could walk out and say nothing, and tomorrow he would queue for coffee behind a woman humming a tune she did not know she was humming, and he would know where the tune came from, and she would not, and neither of them would do anything about it, because there was nothing, in any practical sense, to do. He could stay here. He could sit down on the concrete floor under the flickering tube and wait for someone to come and ask him to leave, and refuse, and be removed, and be processed, and be released, because they would release him. Keane had been clear about that, in the elegant way he was clear about everything. Alex was not a threat. Alex was a contributor whose contribution had been logged.

He did none of these things, immediately. He stood. The tube above him stuttered. The shadows it threw moved, lengthened, retracted, lengthened again, reaching down the aisles in every direction toward servers he could not see the end of, holding records he had written without knowing he was writing them, sung now by strangers who believed the song was theirs. The hum, he noticed, was in the key of B flat. He had, years ago, in a margin of the notebook in his hand, written that B flat was the most agreeable key for sustained ambient tones in enclosed institutional spaces. He had been correct. He stood under his own handwriting and listened to it agree with him, and he did not move, and the light went on failing, and failing, and failing to fail completely.

← Previous · Ch 7
Under the Surface
Back to show →
Profits and Earworms